Wednesday, August 10, 2016
EXPERIENTIAL MARKETING TUKANG OJEK
EXPERIENTIAL MARKETING TUKANG OJEK
17 November 2008 – 06:20 (Her Suharyanto) Diposting oleh: Hendri Bun
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Ini adalah cerita teman lama saya, Beni namanya, yang tinggal di perumahan di pinggiran Jakarta.
Suatu pagi dia keluar rumah dengan mobil untuk mengantar istrinya ke terminal shuttle bus yang menghubungkan perumahan kami dengan sejumlah lokasi strategis di Jakarta. Teman ini sendiri seorang pekerja freelance yang sibuk, tapi selalu menyempatkan diri mengantar anak-anaknya ke sekolah dan istrinya ke terminal, khususnya kalau tidak ada pekerjaan di luar kota atau luar negeri.
Begitu roda mobilnya berputar, dia melihat Irma, tetangganya, baru saja menutup pintu pagar. Tumben berangkat pagi, begitu pikir teman saya. Biasanya Irma berangkat siang. Belum sempat melihat Beni, Irma sudah melambai ke arah tukang ojek yang mangkal di ujung tikungan. Sedetik kemudian, mobil Beni sudah berada di dekat Irma. Esther, istri Beni, langsung heboh berhai-hai dengan Irma. Dan apa yang terjadi?
“Gue nebeng aja ya, ke terminal shuttle bus…” teriaknya. Kemudian dia berteriak kepada si tukang ojek, “Pak, maaf ya… nggak jadi.”
Mobil pun bergerak. Tetapi sekejap kemudian Ben
... baca selengkapnya di EXPERIENTIAL MARKETING TUKANG OJEK Cerita Motivasi dan Inspirasi Nomor Satu
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